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Michael Jordan Announced Jayson Tatum As The Next Jordan Brand Athlete

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After being the face of Nike’s Adapt BB sneaker for much of the 2018-2019, Jayson Tatum will now become one of the most prominent members of Jordan Brand.

Tatum, who is headed into his third year as a member of the Boston Celtics, was announced as the most recent signee to Jordan Brand by MJ himself during an event in Paris on Friday.

Tatum’s shoe deal with Air Jordan is a multi-year one, per ESPN’s Nick DePaula. It remains to be seen whether Tatum will be on track for his own signature shoe. Jordan Brand also announced the signing of Japanese-born rookie Rui Hachimura, who was selected No. 9 overall by the Washington Wizards on Thursday night.

In attendance for the announcement were some of the brand’s biggest signature athletes, like Russell Westbrook, Blake Griffin, Kemba Walker and Maya Moore.

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