One month after appearing alongside J. Cole and Young Thug on “The London,” Travis Scott is revealing plans for a new collaboration with General Mills. The two are working together to release a special-edition line Of Reese’s Puffs cereal boxes.
Travis Scott reportedly handled the design of the packaging, taking his inspirational cues from his Cactus Jack record label and the artwork that adorns his latest studio album. These new boxes will reportedly cost $50 a piece.
Taking to Instagram to announce his foray into the world of breakfast cereals, Travis Scott originally debuted the news by posting a shot of himself and two boxes of his Reese’s Puffs cereal boxes in front of a Range Rover, with the caption “Sweet Sweet” as his only statement. The first run of these boxes will be available for purchase starting this Tuesday, June 25 via Travis Scott’s official website.
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